Colect and Triumph
"The move to this digital way of working has resulted in a more structured approach, enhanced by rich product content and convenient access to product and transactional data"
What Triumph Wanted
A digital partner to streamline their B2B process
Founded in 1886, Triumph is a leading global lingerie and bodywear brand known for quality, innovation, and craftsmanship. Over a century, they've evolved from a small German corset factory to a global brand, adapting to market trends and customer needs. Recognizing the importance of digitalization, Triumph sought a partner in 2017 to modernize B2B sales, streamline order management, enhance customer experiences, and support global operations. This led to their successful partnership with Colect.
How Colect contributed
A flexible, scalable, and personalizable tool
Triumph's partnership with Colect aimed to replace manual pre-order processes and printed sell books with a streamlined digital system. Their goals were simplified, consistent order processing and empowering their sales team with advanced, flexible tools. Colect's Sales App, Brand Portal (B2B webshop), and Digital Showroom digitized order taking and enabled offline presentations of high-quality images and videos. After a successful Benelux pilot, the implementation expanded globally, demonstrating Colect's scalability and ability to accommodate regional needs while maintaining a unified global process. Colect's platform also ensured Triumph's specific business rules, like pricing, discounts, and assortments, were met.
The Result
Global Expansion and A New Era of Digital Selling
Colect's partnership has significantly improved Triumph's B2B operations. Digital tools streamlined ordering, substantially reducing manual work and sample costs. The Brand Portal and Digital Showroom enabled 24/7 reordering, increasing B2B portal orders. Triumph's "Active & Smart Selling" project, including a new Brand Portal with enhanced features, further drove B2B webshop adoption. Overall, Colect's solutions have delivered operational efficiencies, cost reductions, and global consistency, solidifying Triumph's industry leadership.
It is an advantage to have Colect's three tools as they present the brand to the outside world - in our case, to our customers. Not only do the products match visually, but the work of the sales reps is also made easier as the usage is consistent- Tanja Tiede, Digital Coordination Manager