A New Standard for Premium B2B Selling
"Colect has been a game-changer for our sales teams, transforming the way we present the collection, increasing efficiency, and helping us achieve our commercial goals while staying true to the Marc O’Polo brand."
What Marc O'Polo Wanted
Transforming B2B sales to match a premium brand vision
When Marc O’Polo partnered with Colect in 2020, the brand set out to completely elevate its B2B sales experience. They envisioned a hybrid model that blended the emotional impact of their showroom with the efficiency and clarity of digital tools: a setup where the product remained the hero, and technology played a powerful supporting role. The ambition was to immerse customers in the Marc O’Polo brand world throughout the entire journey, with a consistent and premium presentation in every meeting. Their previous B2B order management system, however, couldn’t support this vision. The tool lacked modern visualization and any capabilities for storytelling. When COVID-19 accelerated the need for remote appointments, the gaps became even more pronounced. After evaluating several providers, Marc O’Polo selected Colect for its unique balance of visual storytelling, operational strength, and adaptability across all partner groups.
How Colect Contributed
Empowering a new hybrid way of selling
With Colect, Marc O’Polo transformed the way it conducts the presales process in the showroom. Colect’s Sales App and Digital Showroom now work together as the foundation of a fully hybrid, premium B2B process. Sales appointments begin in an inviting space, where the collection is introduced digitally through curated lookbooks, seasonal imagery, and brand-driven storytelling. Reps and buyers then move into the physical showroom to experience fabrics, fits, and product details in person, before returning to the meeting room to finalize the order on the Sales app and Digital Showroom’s large screens. This seamless flow between digital and physical touchpoints has reshaped the entire customer journey. The team can prepare faster, present with greater consistency, react instantly to themes or campaigns, and build orders in a structured, transparent, and highly visual way. Colect has become an integral part of how Marc O’Polo tells its brand story and guides customers through thoughtful, well-supported buying decisions.
The Result
Stronger customer engagement and a more efficient workflow
For the Marco O’Polo sales team, Colect has been nothing short of a game-changer. The tools make them faster, more efficient, and more confident in their appointments. The clean, intuitive interface aligns perfectly with Marc O’Polo’s standards of elegance and premium brand presentation, enabling them to showcase the collection exactly the way it’s meant to be experienced. Customers appreciate the clarity and transparency of the order-building process, and the visual flow creates a strong sense of professionalism and trust. Beyond elevating the customer journey, Colect supports the team in achieving their sales targets and KPIs. By providing a structured, fully hybrid presales process, it helps reps focus on what matters most: presenting the brand at its best and guiding customers through seamless, well-informed buying decisions that drive results.
For our sales team, Colect has been a true game-changer. It’s fast, intuitive, and collaborative, making every order appointment smoother, more professional, and far more efficient.- Julian Holzer, Head of Sales