Colect For Brunotti
"With the recent update, Colect offers all the sales tools we need. It has also become an extension of our customer services"
What Brunotti wanted
Centralized orders and optimized processes
Brunotti, a brand born from windsurfing in 1979 and now focused on multi-board sports apparel, hardware, and accessories, partnered with Colect in 2013. Seeking to streamline B2B ordering and offer customers stock visibility, Brunotti selected Colect due to its existing ERP integration. This integration proved valuable again later, when Brunotti upgraded to the Reflecta ERP system, another Colect partner, for increased flexibility and functionality.
How Colect contributed
Faster process and more data for buyers
Colect's tools significantly improved Brunotti's order management efficiency, enabling sales representatives to save time by directly importing orders into the Sales App and Brand Portal. Personalized draft orders could also be created and sent to customers during pre-sales, enhancing the buying experience. Furthermore, the Brand Portal became a valuable self-service extension of Brunotti's B2B customer service. Retailers can access product data and images, and independently manage orders and invoices within the Order Center, fostering greater trust and satisfaction.
Brunotti's Customer Service Soars with Colect's Brand Portal
Brunotti's customer service has seen significant improvements, with a 30% reduction in inquiries thanks to the Brand Portal's real-time stock information, product data, content, and order history. Beyond customer service, the Brand Portal also benefits other departments, such as Product (for sample ordering) and Marketing (for POS items). The successful partnership between Brunotti, Colect, and Reflecta demonstrates how the right technology can empower brands to thrive in a dynamic industry.
The result
Time efficiency and upgraded B2B customer service
Colect’s tools have helped Brunotti streamline its order process and achieve B2B success. With its latest migration to Reflecta’s XL-Enz, the brand has enhanced its efficiency and flexibility. Today, 99% of the orders are done through the Sales App or Brand Portal, saving time and hassle for sales agents and retailers. Distributors also enjoy the convenience of placing their pre-orders online at any time and place.
