B2B Orders Have Never Been So Easy
"The implementation of the Colect tools has increased B2B orders from 10% to 90%, reduced sample costs, and helped the team to work more efficiently."
What Superdry Wanted
A modern, scalable B2B sales platform that enhances efficiency
Superdry is an innovative British heritage brand driven by culture, craftsmanship, and a forward-thinking mindset. They create timeless designs that inspire confidence, seamlessly blending classic and iconic styles while reinterpreting heritage pieces through a contemporary lens. Always evolving, they spark conversation and push boundaries across fashion, lifestyle and culture. With a vast wholesale network, the brand needed to elevate its B2B operations to meet the fast-paced demands of modern retail. Their existing system was outdated, slowing down order processing, limiting customer engagement, and failing to provide the seamless digital experience today's buyers expect. Superdry sought a scalable, user-friendly digital solution that could streamline wholesale order management, empower sales teams, and create a visually engaging, frictionless ordering experience for customers worldwide.
How Colect Contributed
A flexible, visually immersive, and highly efficient B2B sales solution
Superdry turned to Colect to revolutionize its wholesale buying experience through the Sales App and Brand Portal, powerful digital tools that transformed how sales teams and wholesale partners engage with collections. The highly visual, intuitive platform brings Superdry’s products to life with high-resolution imagery, seamless navigation, and interactive presentations, delivering a dynamic and streamlined ordering process. With self-service features in the Brand Portal, wholesale partners can now browse collections, place orders, and manage assortments independently, anytime and anywhere. The offline functionality also ensures the sales teams can showcase collections and take orders even without an internet connection, making the entire experience smoother, faster, and more efficient by reducing manual work, minimizing errors, and enhancing accuracy.
The Result
Increase in B2B orders, more efficiency and cost reduction
Since implementing Colect, Superdry has seen significant gains in efficiency, engagement, and overall agility. Wholesale orders placed through the Brand Portal have grown to 90%, with 25% of orders being placed directly by wholesale partners, lightening the load on sales teams and empowering customers with greater autonomy. Streamlined processes now enable sales teams to serve more clients at once, boosting responsiveness and sales capacity. The digital shift has also driven down sample costs, reducing waste and logistics expenses while supporting sustainability goals. By digitizing its wholesale operations, Superdry has transformed the way its sales teams and partners interact with collections. Now the brand now operates at a whole new level of efficiency and engagement.
We mainly use the Colect Sales App in our wholesale showrooms. It's a great tool that can be prepared in advance of the sales appointment.- Ruby Diable, Wholesale Account Manager