Colect For Beheim International Brands
"With this year's introduction of Colect we were able to improve our sales processes substantially. Availabilities can now be calculated more accurately for every customer, every model and every point in time. This leads to an increased quality of delivery times that retailers can rely on"
What Beheim wanted
Centralized orders, reliability and efficiency
Family-run German fashion manufacturer Beheim International Brands, known for high-quality bags and accessories since 1949, produces for brands like Camel Active, Gabor, and Tom Tailor. Recognizing the efficiency and reliability of digital sales tools, Beheim partnered with Colect in early 2023 to digitize their entire order process. This initiative aimed to seamlessly integrate with their MS Dynamics 365 ERP (provided by GOB) and enable data-driven sales and a smooth online ordering experience for all four licensed brands.
How Colect contributed
Real-time data, striking presentations and a sales accelerator
Colect's digital tools are a perfect fit for Beheim International Brands, streamlining the order management process for their four licensed brands into a single, centralized platform and empowering customers with the ability to access real-time merchandise availability, 24/7, and with estimated delivery dates.
Empowering Sales & Customers: Beheim's Tech-Driven Approach
Beheim International Brands has equipped its DACH sales force with iPads, enabling them to place most orders through the Colect Sales App. A self-service Brand Portal further empowers customers to order independently. This tech-forward approach has accelerated sales cycles, increased team efficiency, and enhanced collection presentations, creating a more engaging and complete buying experience.
The result
Superior product presentation, a more efficient sales team & more independent retailers
Colect's tools have become essential to Beheim International Brands, driving over a 25% increase in platform-processed orders within the first year. The Brand Portal, praised by retailers for its user-friendly interface and visual appeal, enables independent ordering across all four licensed brands and provides real-time stock visibility. This retailer empowerment has freed Beheim's sales team to focus on personalized consultations and enhanced customer service, further streamlining and future-proofing their operations.
The presented project flow together with a solid return on investment opportunity convinced us. The focus was especially on automated processing through seamless and error-free communication between the internal tools and our customers- Cornelius Feierabend, Head of Marketing