If you work with retailers, you know how scattered a process can become: assets in one tool, products and orders in another, and too much hopping around in between. So we decided to tackle the issue and build our own DAM: the Download Management. This new feature turns your Brand Portal into a one-click media hub, keeping retailers in one place, helping them find what they need fast, and helping every team member move faster without so much back-and-forth.
Why does it matter? According to this Forrester article, DAM platforms help reduce time to market, operational cost-to-serve, and mitigate copyright/trademark risk which are essential to brand trust. Also, in one industry study made by Adobe Business, teams reported they could find existing assets 77% faster, and needed 73% less staff time to create assets from existing content.
Now, you might be wondering how Colect’s Download Management Module helps your B2B sales, and here’s the answer 👇
1. Content where commerce happens
Everything your retailer needs in one place. With the Download Management Module, content lives right next to products and orders, no redirects & no new tools to learn. Buyers grab product and marketing assets while they’re already in the flow, which means less drop-off and faster decisions.
2. Sales & Marketing run it
No need for extra help from IT because this module is as easy as it gets. Drag-and-drop uploads, broad file support, quick access for retailers, channel tags for where each asset should be used, and expiration dates to prevent retailers from using old content.
3. Gain time and reduce costs with a fast self-service process
Need full content packs in minutes? We support broad formats (images, video, GIF, PDF, CSV, and ZIP) and let retailers download product images + marketing materials in a single ZIP. You can also export SKU lists (CSV/XLS) to build exactly the bundles you want, fast and precise.
4. Keep track of your downloads & content
Set availability windows so only current images and videos are available for download. Soon, you will also be able to generate monthly content reports and get actionable analytics that will help you analyze content usage, and you’ll be able to see what’s used, by whom, and when.
Is this module a “need” right now? If one or more of these sound familiar, it probably is:
- Your brand and product content is not being used to the full extent by your retail partners.
- Follow-up on content requests is a repetitive, manual, and time-consuming process.
- Outdated visuals are being used by retailers or in the wrong channels.
- Your team struggles with scrambled assets from multiple folders/tools running against high costs.
- You can’t easily track what content was used by which accounts.
Additionally, our products have served European and international fashion brands for 15+ years. This way, we have stayed close to fashion teams and retailers, and are always innovating to build relevant products that enhance their operations and relationships.
Interested? Book a demo, and we’ll walk you through a live use case of how this module works.