Colect for Denham
“An essential added value to our brand”
What Denham Wanted
Efficiency for sales and support: workload reduction, quality improvement.
Denham is an Amsterdam-based premium denim brand with a global retail network. They were looking for a smoother and more efficient way to handle their B2B sales process, without compromising on quality.
How Colect Contributed
Smooth order intake with the Sales App, remote selling with the B2B Webshop.
Colect helped Denham to digitalize their sales process with the Sales App. Sales reps went from manually submitting data and working directly in the Microsoft Navision ERP-system to a smooth and customized app-based order intake process. Recently, Denham upgraded with the B2B Webshop to facilitate remote selling and guide clients during the recruitment and sales process.
The Result
Increased sales, optimized sales process, and near real-time insight into the performance of the brand.
100% of Denham’s sales reps use the Sales App, 80% of their clients use the B2B Webshop. With the Colect Sales App, Denham was able to speed up their sales process and make it more efficient. Managing cancellations pre and mid season improved drastically. With the upgrade of the B2B Webshop, functionalities such as Lookbook and Shop-the-look increased sales remarkably.
“Colect has proven its added value: a neat digital presentation of every collection and a stable, fast integration with our ERP system. The Sales App and B2B Webshop give us near real-time insight into the performance of our brand and unburden our back office.” - Edward van Loo - Operations Manager at Denham