Upgrade Your B2B Webshop for the new Brand Portal: Speed, Simplicity, and Seamless Order Management
In the fast-moving fashion industry, efficiency, personalization, and seamless order management are critical to staying ahead. Whether you’re an existing Colect customer looking to upgrade your Brand Portal experience or a fashion brand seeking a new B2B webshop and order management solution, the newly optimized Brand Portal is designed to meet your wholesale needs. But, why should your brand make the switch?
1. Speed, Simplicity, and Self-Service
Nobody likes waiting for a slow website, especially in a B2B setting where efficiency is key. The new Brand Portal has significantly improved loading speeds, reducing wait times and making browsing over lookbooks and collections smoother than ever. With an intuitive, modern UI, it’s designed for both sales teams and retailer self-service—allowing easy order building and writing with minimal effort.
2. A Smarter, More Personalized B2B Experience
First impressions matter. Your webshop should reflect your brand’s unique identity and provide a seamless shopping experience for retailers. With the new Brand Portal, you have better control over configuration—adjusting colors, logos, and fonts, and even integrating rich multimedia content like videos and interactive lookbooks. This ensures your webshop isn’t just a sales tool but a branded digital showroom.
Personalization goes beyond aesthetics. The platform’s Content Management Module, allows you to display targeted banners, promotions, and product recommendations based on factors like collection, customer country, custom segments, language and user role. This means your customers could see collections, pricing, and content tailored to their specific needs—helping them discover relevant products faster.
Additionally, enhanced multi-language and multi-currency support and the capacity to have multiple collections built with specific business rules make it easier for your team to manage multiple brands across different regions, ensuring a localized experience that aligns with your business strategy. With real-time data insights and third-party integrations—such as pop-ups and customer service chat features—brands can further refine personalization efforts, making each interaction more relevant and impactful.
3. Efficient Order Management & Advanced Search
Managing orders should be effortless, and the new Brand Portal delivers a centralized, easy-to-navigate hub for all transactions. Retailers can access active orders, drafts, proposals, and past orders in one place, with the ability to export, share, or download order details as needed. They can also view orders placed by their colleagues, ensuring better coordination and avoiding duplicate orders. On the other side, sales reps can easily access and review customer orders, providing personalized support and helping streamline the buying process.
Finding the right products is also easier than ever. With modern search capabilities—including advanced filtering, barcode scanning, and dynamic recommendations—retailers can quickly locate specific products, even in extensive catalogs.
Colect Brand Portal: New vs. Previous - See the benefits of upgrading here 👇
| FEATURE | NEW BRAND PORTAL | PREVIOUS VERSION |
|---|---|---|
| Personalization & Segmentation | ✅ Yes – personalize content, prices, banners, and product visibility per customer or segment | ❌ No |
| Self-Service Customization | ✅ Yes – Customize webshop colors, logos, fonts, and marketing materials | ⚠️ Limited |
| Multi-Language Support | ✅ Yes – More languages and currencies supported | ⚠️ Limited (fewer languages) |
| Fast & Modern UI | ✅ Yes – Faster, stable, and visually improved | ⚠️ Basic |
| Modern Search | ✅ Yes – Advanced search, filtering, and barcode scanning | ⚠️ Basic |
| Multiple Brand Support | ✅ Yes – supports fashion groups and distributors with multiple brands | ✅ Yes |
| Import, Export & Share Orders | ✅ Yes – Import XLS & CSV, export in PDF, CSV, XLS, and share proposals | ❌ No |
| Easy Order Management | ✅ Yes – Centralized hub for proposals, drafts, past, and current orders | ⚠️ Only with add-on |
| Automatic Delivery Date | ✅ Yes – Suggested delivery dates based on future stock | ❌ No |
| Multiple Assortment Lists | ✅ Yes – Create, name, and share multiple favorite lists | ❌ No |
| Order Analytics | ✅ Yes – Visualize order data with graphs and tables | ❌ No |
| Assortment Media Pack | ✅ Available as an add-on | ✅ Available as an add-on |
Proven Success: Brands Already Seeing the Difference
Brands that have transitioned from the previous Brand Portal to the new version are already experiencing the benefits of a faster, more intuitive, and more visually appealing platform. Our customers share their experience:
hummel: “It’s definitely faster and more intuitive.”
Denham: “The design makes our brand look more modern.”*
This upgrade isn’t just about new features—it’s about creating a smoother, more efficient, and engaging buying experience for both brands and retailers.
The new Colect Brand Portal is designed to make your wholesale operations faster, smarter, and more personalized. Brands that have already upgraded are seeing the benefits—now it’s your turn!
Ready to Upgrade Your Brand Portal?
Request a reach out, and our team will get in touch to discuss how the new Brand Portal can elevate your B2B sales.