[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"event-en-SPH-Fashion-Days-2025-DE":3,"mdc-27irki-key":22},{"id":4,"url":5,"language":6,"shortTitle":7,"longTitle":7,"date":8,"updatedAt":9,"description":10,"mainImage":11,"seo":15,"tags":18,"body":20,"hideInOverview":21},"gb5mpgxiq901p1n2fmq7w13e","SPH-Fashion-Days-2025-DE","en","Join us at SPH's Digital Fashion & Retail Days","2025-09-18","2025-08-04T14:03:50.800Z","Join the event in  📍Öschberghof Donaueschingen and discover how AI and digitalization lead to better decisions and significantly boost B2B sales.",{"url":12,"width":13,"height":14},"https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1753955367\u002FColect_Register_Header_1500_x_500_px_5e4ce02eb3.png",958,567,{"title":16,"description":17},"Colect at DFRD 2025 – AI & Digital Wholesale Talks for Fashion Brands","Join Colect at SPH's Digital Fashion Retail Days 2025. Discover how AI, hybrid selling, and self-service tools help brands like Marc‘O Polo transform wholesale performance and boost B2B efficiency.",[19],"Event","Discover how the most forward-thinking fashion brands are unlocking wholesale growth with AI, digital sales tools, and hybrid selling. Join us at DFRD 2025  in **📍Öschberghof Donaueschingen**, on **September 18 & 19** for two essential talks that reveal how your wholesale team can work smarter, sell more, and serve better, at scale. **REGISTER FOR THE EVENT [HERE](https:\u002F\u002Fsph-ag.com\u002Fen\u002Fevents-2\u002Fdfrd2025\u002F)**\n\n**1.  MASTERCLASS: Digital Order Management and AI Wholesale Trends: Predict, Personalize & Convert**\n📅 SEPTEMBER 18 | 🕒 15:05 - 16:05 \n\nStep into the future of AI-powered wholesale. In this session, you'll discover how leading fashion brands are already applying AI to drive faster decisions, stronger engagement, and more revenue—without overloading teams.\n\nYou’ll learn how to:\n- Build faster and more accurate orders with AI.\n- Stop guessing and start acting with data-backed insights.\n- Monitor buyer engagement and order health in real time.\n- Generate on-brand model imagery in seconds.\n\n\n**2. The Secret to Marc‘O Polo’s Scalable Wholesale in 15 minutes**\n📅 September 19 | 🕒 11:30-11:45 \n\nDiscover how German fashion brand Marc‘O Polo has streamlined its wholesale operations on a single digital platform. A hybrid sales model combines in-person meetings with a fully digital buying experience; pre-orders with visibility into future stock and digital lookbooks accelerate decision-making; and a self-service B2B hub centralizes product data, assets, and orders across brands and collections.\n\nWe’ll also highlight how Colect’s integration with Marc‘O Polo ensures real-time synchronization of products, pricing, and availability. The result? Retailers order faster, reps sell smarter, and the back office runs more efficiently.\n\n[Register](https:\u002F\u002Fsph-ag.com\u002Fen\u002Fevents-2\u002Fdfrd2025\u002F) today and let's embark in the fashion-tech wholesale journey 💪.\n",false,{"data":23,"body":24},{},{"type":25,"children":26},"root",[27,64,74,79,84,109,119,124,129],{"type":28,"tag":29,"props":30,"children":31},"element","p",{},[32,35,41,43,48,50],{"type":33,"value":34},"text","Discover how the most forward-thinking fashion brands are unlocking wholesale growth with AI, digital sales tools, and hybrid selling. Join us at DFRD 2025  in ",{"type":28,"tag":36,"props":37,"children":38},"strong",{},[39],{"type":33,"value":40},"📍Öschberghof Donaueschingen",{"type":33,"value":42},", on ",{"type":28,"tag":36,"props":44,"children":45},{},[46],{"type":33,"value":47},"September 18 & 19",{"type":33,"value":49}," for two essential talks that reveal how your wholesale team can work smarter, sell more, and serve better, at scale. ",{"type":28,"tag":36,"props":51,"children":52},{},[53,55],{"type":33,"value":54},"REGISTER FOR THE EVENT ",{"type":28,"tag":56,"props":57,"children":61},"a",{"href":58,"rel":59},"https:\u002F\u002Fsph-ag.com\u002Fen\u002Fevents-2\u002Fdfrd2025\u002F",[60],"nofollow",[62],{"type":33,"value":63},"HERE",{"type":28,"tag":29,"props":65,"children":66},{},[67,72],{"type":28,"tag":36,"props":68,"children":69},{},[70],{"type":33,"value":71},"1.  MASTERCLASS: Digital Order Management and AI Wholesale Trends: Predict, Personalize & Convert",{"type":33,"value":73},"\n📅 SEPTEMBER 18 | 🕒 15:05 - 16:05",{"type":28,"tag":29,"props":75,"children":76},{},[77],{"type":33,"value":78},"Step into the future of AI-powered wholesale. In this session, you'll discover how leading fashion brands are already applying AI to drive faster decisions, stronger engagement, and more revenue—without overloading teams.",{"type":28,"tag":29,"props":80,"children":81},{},[82],{"type":33,"value":83},"You’ll learn how to:",{"type":28,"tag":85,"props":86,"children":87},"ul",{},[88,94,99,104],{"type":28,"tag":89,"props":90,"children":91},"li",{},[92],{"type":33,"value":93},"Build faster and more accurate orders with AI.",{"type":28,"tag":89,"props":95,"children":96},{},[97],{"type":33,"value":98},"Stop guessing and start acting with data-backed insights.",{"type":28,"tag":89,"props":100,"children":101},{},[102],{"type":33,"value":103},"Monitor buyer engagement and order health in real time.",{"type":28,"tag":89,"props":105,"children":106},{},[107],{"type":33,"value":108},"Generate on-brand model imagery in seconds.",{"type":28,"tag":29,"props":110,"children":111},{},[112,117],{"type":28,"tag":36,"props":113,"children":114},{},[115],{"type":33,"value":116},"2. The Secret to Marc‘O Polo’s Scalable Wholesale in 15 minutes",{"type":33,"value":118},"\n📅 September 19 | 🕒 11:30-11:45",{"type":28,"tag":29,"props":120,"children":121},{},[122],{"type":33,"value":123},"Discover how German fashion brand Marc‘O Polo has streamlined its wholesale operations on a single digital platform. A hybrid sales model combines in-person meetings with a fully digital buying experience; pre-orders with visibility into future stock and digital lookbooks accelerate decision-making; and a self-service B2B hub centralizes product data, assets, and orders across brands and collections.",{"type":28,"tag":29,"props":125,"children":126},{},[127],{"type":33,"value":128},"We’ll also highlight how Colect’s integration with Marc‘O Polo ensures real-time synchronization of products, pricing, and availability. The result? Retailers order faster, reps sell smarter, and the back office runs more efficiently.",{"type":28,"tag":29,"props":130,"children":131},{},[132,138],{"type":28,"tag":56,"props":133,"children":135},{"href":58,"rel":134},[60],[136],{"type":33,"value":137},"Register",{"type":33,"value":139}," today and let's embark in the fashion-tech wholesale journey 💪."]