[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"customer-story-en-hummel":3},{"id":4,"url":5,"language":6,"seo":7,"date":10,"updatedAt":11,"thumbnail":12,"videoBanner":17,"mainBanner":21,"halfImageTextBanners":30,"quotes":50},"syp32vozvt9hadjtrvhqpb6g","hummel","en",{"title":8,"description":9},"Hummel: Success with Colect","Learn how hummel optimised their digital strategy with Colect's tools","2025-03-09","2026-05-20T16:44:53.829Z",{"brandName":13,"description":14,"quote":15,"imageUrl":16},"Hummel","We operate in a competitive sportswear market where ordering has to be easy. Colect helps us deliver that experience and stay ahead.","Centralized data & easy B2B ordering for a beloved brand","https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1747836803\u002Fhummel_thumbnail_15a32c181b.png",{"url":18,"mime":19,"posterUrl":20},"https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fvideo\u002Fupload\u002Fv1748942625\u002F2_2_FULL_HD_hummel_oshibx_b9bedb6b3c.mp4","video\u002Fmp4","https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1748942578\u002FScreenshot_2025_06_03_at_10_36_01_qvgaxd_7fdc13c73b.avif",{"title":22,"quote":23,"dark":24,"bannerImageUrl":25,"logo":26},"B2B Success In The Sportswear Industry","\"Colect gives us an edge. It’s reliable, fast, and it keeps evolving with us.\"",true,"https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1779295489\u002Fhummel_main_banner_c0da6d7ed0.avif",{"url":27,"width":28,"height":29},"https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1739886252\u002Fhummel_logo_transparent_f5f4340aca.svg",2500,503,[31,38,44],{"title":32,"subTitle":33,"description":34,"imageUrl":35,"videoUrl":36,"paragraphs":37},"What hummel wanted","One seamless digital platform","Hummel, the Danish sports and lifestyle brand founded in 1923, operates across global markets with a broad and complex product offering. As the company scaled, its IT systems became fragmented: stock data, order information, and sales performance were managed across different platforms. This lack of integration made it difficult to work efficiently, respond quickly to retail partners, and provide sales reps with the tools they needed to succeed.\n\nTo overcome these challenges, hummel sought more than a standard software provider; they needed a strategic partner. Their goal was to digitize manual workflows, centralize essential data, and provide live access to stock, pricing, and product catalogs. Ultimately, they aimed to build a scalable platform that would simplify operations and deliver a better customer and sales experience.","https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1747838641\u002Fhummelgif1_1_ezgif_com_optimize_1_b0d8d6b2e6.gif","",[],{"title":39,"subTitle":40,"description":41,"imageUrl":42,"videoUrl":36,"paragraphs":43},"How Colect Contributed","A user-friendly, integrated solution built for global sales","Coming from an old sales process that was very manual, optimization and creating more efficiency were key for hummel. After evaluating several providers, the brand chose Colect for its advanced technology, ease of integration, and intuitive user experience. What began as a need for digital transformation quickly evolved into a comprehensive collaboration. Colect’s Sales App became an essential tool for hummel’s global sales team, enabling them to present collections more effectively with high-quality visuals and video, tailor assortments for individual clients, and streamline the order process.\n\nThe Brand Portal replaced their previous B2B platform, which only supported replenishment orders. With Colect, they gained pre-ordering capabilities, insight into future stock availability, and a centralized hub across all brands and product assets, accessible at any time, from anywhere.\n","https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1747838105\u002Fhummel_b2b_0f1bb852da.jpg",[],{"title":45,"subTitle":46,"description":47,"imageUrl":48,"videoUrl":36,"paragraphs":49},"The result","Hybrid selling, automated workflows, and a retail experience built for scale","With Colect, hummel now operates with a hybrid sales model that blends in-person engagement with a fully digital buying experience. Sales reps can prepare for meetings more efficiently and serve clients both on-site and remotely. Retailers benefit from a consistent, intuitive platform that allows them to explore collections, check live inventory, and place pre-orders without delay.\n\nThe implementation has significantly reduced manual work. Automated data flows and business rules now handle tasks that previously required extensive back-office support. As a result, customer service teams save time, and clients receive faster, smoother service.","https:\u002F\u002Fres.cloudinary.com\u002Fcolect\u002Fimage\u002Fupload\u002Fv1747838056\u002Fhummel_GIF_2_4742b62d8b.gif",[],[51],{"name":52,"quote":53},"Henrik Svenning, Chief Commercial Officer","We operate in a competitive sportswear market where ordering has to be easy. Colect helps us deliver that experience and stay ahead in the ever-changing needs of the industry."]