Global children’s fashion brand Vingino, part of Love for Denim, was founded in 2001 in The Netherlands. Vingino specializes in making kids look cool and confident at all ages. With elaborate collections that are constantly being updated, Vingino needed a way to improve its sales process. They were looking for something easier, more efficient, and more sustainable than writing orders manually and carrying around large sample collections.
After integrating and implementing the Colect Sales App with itSuitsFashion 365, Vingino quickly benefitted from having orders directly entered into their back-end system, saving tremendous amounts of time and effort. Later on, they expanded with the Brand Portal (b2b webshop) and the Returns Module, to provide their b2b customers with an on-brand self-service environment, resulting in synchronized data and content, provided by itSuitsFashion 365, across their entire wholesale platform. Additionally, with Colect’s Hybrid Showroom, Vingino was able to turn pre-sales into an immersive multi-screen experience and offer clients something unique that hadn’t been done before in the children’s fashion industry. Taking the sales tools one step further and with the aim of shining in fashion fairs and trade shows, Vingino and Colect created a mobile hybrid digital showroom concept that stands out and allows Vingino to distinguish itself internationally.
Before, inquiries about stock and supplies were time-consuming and had to be made by phone or email. Now, sales reps can check whether an item is available directly while the client is with them and order it instantly thanks to the Sales App and In-store Aisle. Another big step for Vingino is sample reduction, allowing them to contribute to a more sustainable fashion industry. The Hybrid Showroom changed the way Vingino approaches content creation, storytelling is focused around one theme, and content is created in harmony with the setup of the screens, making sure the collection is presented in the most inspiring way. With Colect itSuitsFashion 365 integration, Vingino was able to adopt an omnichannel approach that helps them exceed their client’s expectations, grow sales, and reduce costs as well as their carbon footprint.
“We’re very enthusiastic about Colect. It’s easy to use, under constant development and allows us to offer our clients a unique experience.” - Jan van den Berg, CEO Vingino